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consumer-psycology

Consumer Journey

A Deep Understanding of Consumer Psychology

We believe the Consumer Experience on their journey through the funnel is pivotal in transitioning them to buyers at the point of purchase. Rather than a “one size fits all” experience, we deploy different versions and variations dynamically, based on the originating traffic source.

Consumers do not share the same level of interest in all instances; therefore, we tailor their experience based on the information we have about them at each step of the way. Our goal is to help facilitate the buying process, one step at a time. This builds demand and results in a higher intent to purchase across the board.

deep-understanding

Optimizing the Customer Journey

Rooftop utilizes sophisticated data analytics to drive the UI and UX of the Customer Journey.

We carefully craft and measure every customer touchpoint, implementing a continuous, iterative improvement process based on the results.

Our approach to the Consumer Journey is reflected in how we deploy our Business Rules Engine (BRE), influence behavior-based marketing automation, and construct new consumer marketing sequences for our Brand partners.

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